Do you feel the desire to complete the purchase immediately after viewing the product page when purchasing something online? Would you have decided to purchase a product had an influencer posted a picture online?
There is no doubt that the millennial generation possesses the strongest purchasing power of any generation, however, they don’t trust traditional ad campaigns. The question is, in the absence of conventional marketing campaigns, how can eCommerce brands reach their target audiences to boost sales? Do they need Amazon marketing services?
Increasing brand awareness, boosting engagement, and enhancing sales are one of the primary goals of influencer marketing. 89% of marketers reported that influencer marketing yielded a greater or comparable return on investment than other marketing strategies. In the end, influencers, as their name indicates, have significant influence. They are likely to follow influencers with similar interests and who make the same purchases they do.
What is the best way to utilize influencers in order to enhance your e-commerce sales? This is what this article is focused on in order to make sure you understand. If you still have doubts about influencer marketing or face difficulty in finding the right influencer for your business contact an eCommerce consulting agency like Urtasker to clear your doubts.
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Here are 5 ways you can use influencer marketing to increase your eCommerce sales
1. Create a social media presence
You should have a reasonably accurate sense of the platforms that resonate with your targeted audience, assuming you know who they are. Depending on how much you know about your target audience, you might want to retrace your steps and identify it first.
To achieve campaign success, it is essential to utilize the appropriate social media channels. The odds are that you will encounter failure if your marketing efforts are focused on Snapchat while your ideal customers prefer Instagram.
Analyze your campaign objectives and audience to identify the most appropriate platform. What websites are most used by your clients? What kind of results are you looking for? Are you looking for more sales, traffic, awareness or engagement? It would seem that Instagram offers you the highest chance at achieving awareness and engagement. YouTube is undoubtedly the most effective way to generate sales.
2. Identify potential influencers
Perhaps the most critical aspect of the entire process is this step. The effectiveness of any campaign is hindered by a lack of influencers who can reach your target audience. The most difficult aspect of developing a campaign is finding those influencers. 73% of marketers say identifying influencers is their most challenging aspect of influencer marketing.
Influencers should align their values, tone, and style with the brand’s. In order to cultivate a resonant match with audiences, finding influencers who possess these characteristics is necessary.
If you are looking for your ideal influencer, you will need to ask yourself the following questions:
- Are they likely to be attracted to your brand?
- Will they promote your brand?
- Would their personality match that of your brand?
- Could their creative style match yours?
- Are they capable of producing sponsored content of quality?
- Could you easily collaborate with them?
- Would their subscribers or followers be likely prospects for your company?
You should also look for influencers in your niche that rank high in keywords in your search to narrow it down. You can find the right influencers for your brand on social media channels such as Facebook, Instagram and Twitter by using keywords related to your brand.
Here are some useful tips for finding the right influencer:
- Determine which influencers are already promoting other brands
You have hit the jackpot if you discover an influencer who already enjoys your product. TThe influencer already knows and understands your brand. So, chances are, it’s easier to work with them.
- Comparing influencers on the basis of metrics
You can use metrics to narrow down your search once you have compiled a short list of influencers. Take note of the number of followers, the domain authority, and the average number of comments and retweets. Please identify each influencer’s following. Can you tell me how many likes or comments they tend to receive on YouTube or Instagram?
3. Take advantage of the influencer’s creativity
Influencers are chosen because they have demonstrated an ability to reach target audiences and have earned the trust of their audiences. It is for these exact reasons that brands should take a step back on the content creation front and let the influencers do what they do best.
Scripted content, unreasonable requests, and other types of regulating behavior that mitigate authenticity and creativity are too often used by brands to try and control the output.
Allow the influencer to take the reins and deliver the content that earned their audience’s attention in the first place to produce the most successful campaign possible.
4. Partner with multiple influencers
In addition to collaborating with different micro-influencers, you can utilize influencer marketing for your e-commerce business. How is this possible? As influencers, these individuals are more cost-effective than celebrities or macro-influencers, and they can help you reach out to narrow user groups with the use of the right hashtags. The average engagement rate of their feed posts is also quite high.
Their audiences tend to revolve around niche markets and they tend to maintain close ties with their loyal following. In addition, they are also seen by their followers as friends and experts who follow their recommendations without reservation. As people are directed to your product pages by multiple influencers, organic traffic can be generated on your website. Furthermore, your website may be considered an authority for certain keywords since it is receiving a significant amount of traffic.
5. Use influencer content for repurposing
If you utilize influencer-generated content (IGC) in your ecommerce store, you can increase conversions. Influencer-driven content is content that influencers produce on behalf of your brand while promoting it positively. You can do this by hosting sponsored posts, writing reviews, creating user testimonials, and promoting your products through unboxing videos.
How can you make use of it to your advantage? In influencer marketing, you will obtain high-quality videos, images, and content that demonstrate your product in action or tell a story about it. Moreover, they create content that is aesthetically pleasing and more credible than commercials or endorsements from celebrities.
Providing social proof that your products work is possible by sharing the IGC with your followers. As well, it is a good method to increase sales because it may persuade someone who is hesitant to purchase your products to do so. Lastly? The content can be repurposed to suit your needs. Make sure it’s in your marketing materials, emails, and website.
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A well-designed influencer marketing campaign can provide eCommerce businesses with powerful tools to maximize their sales. Brands can generate the social proof needed for audience acceptance by leveraging social influencers who have built up significant clout.
You should make sure that you implement these five tips for developing an effective campaign that will be as effective as possible. As a result, if this seems to be beyond the capabilities of your company, consider seeking professional assistance from an eCommerce marketing agency. Putting this all together will help you reach the next level with influencer marketing.